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Overview
Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
| ISBN-13 | 9780538480888 |
|---|---|
| ISBN-10 | 0538480882 |
| Weight | 1.70 Pounds |
| Dimensions | 8.25 x 0.75 x 10.50 In |
| List Price | $251.00 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 344 pages |
| Publisher | Cengage Learning |
| Published On | 2011-01-18 |
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