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Overview
New in paperback Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.
| ISBN-13 | 9780333611258 |
|---|---|
| ISBN-10 | 033361125X |
| Weight | 0.66 Pounds |
| Dimensions | 5.91 x 4.72 x 0.47 In |
| List Price | $101.24 |
| Edition | 10th Edition |
| Format | Hardcover |
|---|---|
| Pages | 256 pages |
| Publisher | Palgrave Macmillan |
| Published On | 1995-02-06 |
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