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Overview
New in paperback Pricing is a vital and complex element of the marketing mix. The right price can be the key to profitability and the establishment of a sustainable and successful market position. The theme of this book is that the price for a product meshes marketing and manufacturing strategies in maximising the long-term profitability of the firm within the constraints of cost structure and the market place.
| ISBN-13 | 9780333694138 |
|---|---|
| ISBN-10 | 0333694139 |
| Weight | 0.60 Pounds |
| Dimensions | 5.51 x 0.53 x 8.50 In |
| List Price | $69.99 |
| Edition | 12th Edition |
| Format | Paperback |
|---|---|
| Pages | xii, 216 pages |
| Publisher | Palgrave HE UK |
| Published On | 1997-04-07 |
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