A Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Format: Paperback
ISBN13: 9781606491010
Paperback|9781606491010
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Overview
This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
| ISBN-13 | 9781606491010 |
|---|---|
| ISBN-10 | 1606491016 |
| Weight | 0.80 Pounds |
| Dimensions | 6.00 x 0.51 x 9.00 In |
| List Price | $21.99 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 240 pages |
| Publisher | Business Expert Press |
| Published On | 2010-07-30 |
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