Overview

This modern, applied introduction to the most useful quantitative tools in business emphasizes optimization, simulation and decision analysis. The text introduces real, practical applications in finance, management, and marketing throughout and covers the entire modeling process with the use of spreadsheets. Microsoft Excel instructions are included in each chapter. Hundreds of real problems and case studies are used throughout the text and provide students with valuable exposure to the power of analytical modeling.

ISBN-13

9780534217747

ISBN-10

0534217745

Weight

3.45 Pounds

Dimensions

1.25 x 8.50 x 10.50 In

List Price

$325.00

Edition

1st Edition

Format

Hardcover

Language

English

Pages

796 pages

Publisher

South-Western College Pub

Published On

1997-01-28



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