Positioning Services in Competitive Markets
by Jochen Wirtz
Format: Paperback
ISBN13: 9781944659127
Paperback|9781944659127
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Overview
What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.
| ISBN-13 | 9781944659127 |
|---|---|
| ISBN-10 | 1944659129 |
| Weight | 0.18 Pounds |
| Dimensions | 6.00 x 0.12 x 9.00 In |
| List Price | $9.95 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Publisher | WS PROFESSIONAL |
| Published On | 2017-02-01 |
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Alibris
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Print on demand Trade paperback (US). Glued binding. 50 p. Winning in Service Markets, 2.
Free delivery by: 04 Apr 2026
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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