Distilling decades of work spanning their prestigious careers, Mary M. and Kenneth J. Gergen make a strong case for enriching the social sciences through performative work. They present a unique exploration of the origins of performative social science and provide an intellectually rich overview of its significance in the field, as well as its evolving potential. Many of their own performance pieces are included in the volume. The authors envision a broadening of the social sciences, making it more accessible to non-experts and opening up new dialogues between society and science--and changing the world in the process. Social scientists and researchers will gain a valuable new perspective from this insightful tome.