✨ Featured Offer
Used, Very Good
$6.13
List Price: $34.95
🚚
See all 5 offers from $6.13 FREE standard delivery by: 05 Apr 2026
Overview
In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony.
Playing to the World's Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.
Playing to the World's Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.
| ISBN-13 | 9780520251342 |
|---|---|
| ISBN-10 | 0520251342 |
| Weight | 1.10 Pounds |
| Dimensions | 6.00 x 0.90 x 9.00 In |
| List Price | $34.95 |
| Edition | 1st Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 353 pages |
| Publisher | University of California Press |
| Published On | 2007-08-02 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
✨ Used, Very Good
Seller details
More Than Words
Waltham, MA, USA
. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonpro...
Free delivery by: 05 Apr 2026
Used, Very Good
Seller details
Midtown Scholar Bookstore
Harrisburg, PA, USA
Very Good-Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark-NICE Sta...
Free delivery by: 05 Apr 2026
Used, Good
Seller details
Midtown Scholar Bookstore
Harrisburg, PA, USA
Good-Bumped and creased book with tears to the extremities, but not affecting the text block, may ha...
Free delivery by: 05 Apr 2026
Used, Very Good
Seller details
Wonder Book - Member ABAA/ILAB
Frederick, MD, USA
Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine cre...
Free delivery by: 05 Apr 2026
Used, Good
Seller details
Wonder Book - Member ABAA/ILAB
Frederick, MD, USA
Good condition. A copy that has been read but remains intact. May contain markings such as bookpla...
Free delivery by: 05 Apr 2026