Overview

Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

ISBN-13

9781111826116

ISBN-10

1111826110

Weight

1.10 Pounds

Dimensions

8.50 x 0.75 x 10.75 In

List Price

$70.00

Edition

1st Edition

Format

Paperback

Language

English

Pages

368 pages

Publisher

Cengage Learning

Published On

2011-03-21



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