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Overview
Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors. In business, persuasion is a process aimed at changing a person's (or a group's) attitude or behavior toward some event, idea, object, or other person(s), by using written, spoken words or visual tools to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also an often used tool in the pursuit of personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy.
| ISBN-13 | 9781718053885 |
|---|---|
| ISBN-10 | 1718053886 |
| Weight | 1.12 Pounds |
| Dimensions | 9.00 x 6.00 x 0.73 In |
| List Price | $10.99 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 293 pages |
| Publisher | Independently published |
| Published On | 2018-08-05 |
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