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Overview
This volume provides a clear, straightforward introduction to theory and research in persuasion, leaving instructors free to hand-pick non-text materials to satisfy ancillary aims. It includes a discussion of research concerning the production of persuasive messages, as well as the more traditional research on the study of message effects. The text also provides a careful, comprehensive and critical treatment of the relevant research literature including examination of primary as well as secondary and tertiary sources, consideration of a wide body of published research from diverse fields, attention to avoiding premature generalizations from limited research evidence, and a thorough treatment of relevant theoretical and methodological questions.
| ISBN-13 | 9780803933682 |
|---|---|
| ISBN-10 | 0803933681 |
| Weight | 1.30 Pounds |
| Dimensions | 6.50 x 0.75 x 9.50 In |
| List Price | $64.95 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 272 pages |
| Publisher | SAGE Publications, Inc |
| Published On | 1990-03-01 |
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