Persuasion-Advances Through Meta-Analysis
by Allen
Format: Paperback
ISBN13: 9781572730670
Paperback|9781572730670
Out of Stock
Overview
This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.
| ISBN-13 | 9781572730670 |
|---|---|
| ISBN-10 | 1572730676 |
| Weight | 0.73 Pounds |
| Dimensions | 6.25 x 0.75 x 9.25 In |
| List Price | $26.50 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 304 pages |
| Publisher | Hampton Pr |
| Published On | 1996-05-31 |
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