Despite its popularity confusion still surrounds coaching. It is a relatively new area and there is still a lack of understanding about how best to use coaching and in what specific situations it will be most effective. In addition to this, anyone can assume a performance/professional/business/life coach title without holding any particular qualification or registration. With this increased awareness and confusion the need for a no-nonsense book on the topic that offers trusted advice is needed all the more, which is where Performance Coaching For Dummies steps in.