Packaging Design
Format: Paperback
ISBN13: 9780823065028
Paperback|9780823065028
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Overview
"Packaging design is one of the most exciting areas of design today. Catching the consumer's eye, and passing the right message, must be done in seconds, if a product is to succeed in the marketplace. So packaging design is part of a wider mix, in which logo and identity, advertising, display and promotion also play an important part: the packaging designer needs to understand manufacturing technology, as well as graphics." "This book offers over fifty case studies of successful designs around the world, from American wood stain to whisky for Russians, from soup to high tech lamps. In each case the brief is discussed and key elements of the design analysed."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
| ISBN-13 | 9780823065028 |
|---|---|
| ISBN-10 | 0823065022 |
| Weight | 1.40 Pounds |
| Dimensions | 7.50 x 0.50 x 10.75 In |
| List Price | $35.00 |
| Format | Paperback |
|---|---|
| Pages | 160 pages |
| Publisher | Rotovision |
| Published On | 1996-12-01 |
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Chaparral Books
Portland, OR, USA
Size: 7x0x10; Minor shelf wear to wraps and bottom edge. Text and images unmarked.
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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