9781606490990

An Overview of the Public Relations Function

Format: Paperback

ISBN13: 9781606490990

Paperback|9781606490990


Overview

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations. Throughout the text, we integrate the academic with the professional by asking: How can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?

ISBN-13

9781606490990

ISBN-10

1606490990

Weight

0.68 Pounds

Dimensions

6.00 x 0.42 x 9.00 In

List Price

$36.95

Format

Paperback

Language

English

Pages

186 pages

Publisher

Business Expert Press

Published On

2010-04-30



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