Now in its Fifth Edition, this authoritative book balances presentation of corporate strategy and analytical tools by presenting decision-making within the context of a firm's competitive priorities. A cross-functional perspective is new, demonstrating how operations are linked to other functional areas. The comprehensive coverage includes sections on strategic choices, process, quality, capacity, location and layout, and operating decisions. Two new chapters address supply-chain management and the management of technology, both very timely topics in production and operations management today. Extensive real-world examples demonstrate how manufacturing and service organizations meet operations challenges.