Online Public Relations
Format: Paperback
ISBN13: 9780749449681
Paperback|9780749449681
✨ Featured Offer
Brand New
$141.26
List Price: $37.99
🚚
See all 2 offers from $40.39 FREE standard delivery by: 01 Apr 2026
Overview
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively.David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - and an environment which has been made far more transparent, due to social media.Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR.This second edition is a timely and authoritative overview of the new online PR. Any PR professional wanting to conduct business in the modern interconnected world will regard this book as a must.
| ISBN-13 | 9780749449681 |
|---|---|
| ISBN-10 | 0749449683 |
| Weight | 0.99 Pounds |
| Dimensions | 6.32 x 0.78 x 9.34 In |
| List Price | $37.99 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 288 pages |
| Publisher | Kogan Page |
| Published On | 2009-05-26 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Good
Seller details
Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 01 Apr 2026
✨ Brand New
Seller details
GridFreed
North Las Vegas, NV, USA
Size: 9x6x0; In shrink wrap. Looks like an interesting title!
Free delivery by: 01 Apr 2026