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Overview
Each aspect of the crisis is discussed from pre-crisis stage to evaluation of crisis management efforts and post-crisis actions--with the ultimate goal of saving lives, reputations, and financial resources.
A truly integrative and comprehensive text, Ongoing Crisis Communication is a crucial resource for students, professors, and practitioners interested in planning, practicing, or researching crisis management.
Key Features include:
- New and updated crises examples and case studies throughout
- Expanded and integrated coverage on the growing importance of the online environment to crisis communication and management
- Stronger discussion of crisis exercises, including why these activities need to be done
- New Case Study Appendix
- Discussion questions at the end of each chapter provide points for instructors of discuss with students.
| ISBN-13 | 9781412949927 |
|---|---|
| ISBN-10 | 1412949920 |
| Weight | 0.70 Pounds |
| Dimensions | 6.00 x 0.50 x 8.75 In |
| List Price | $60.00 |
| Edition | 2nd Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 50 pages |
| Publisher | SAGE Publications, Inc |
| Published On | 2007-02-12 |
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