Each aspect of the crisis is discussed from pre-crisis stage to evaluation of crisis management efforts and post-crisis actions--with the ultimate goal of saving lives, reputations, and financial resources.

A truly integrative and comprehensive text, Ongoing Crisis Communication is a crucial resource for students, professors, and practitioners interested in planning, practicing, or researching crisis management.

Key Features include:

- New and updated crises examples and case studies throughout

- Expanded and integrated coverage on the growing importance of the online environment to crisis communication and management

- Stronger discussion of crisis exercises, including why these activities need to be done

- New Case Study Appendix

- Discussion questions at the end of each chapter provide points for instructors of discuss with students.