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Overview
If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In No Logo, Klein undertakes a journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.
| ISBN-13 | 9780006530404 |
|---|---|
| ISBN-10 | 0006530400 |
| Weight | 0.82 Pounds |
| Dimensions | 5.94 x 1.18 x 8.07 In |
| List Price | $11.28 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | xxi, 490 pages |
| Publisher | Flamingo |
| Published On | 2001-01-15 |
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