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Overview
Written with a managerial focus, this textbook is useful to the student and practitioner. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view.
| ISBN-13 | 9780071263368 |
|---|---|
| ISBN-10 | 0071263365 |
| Weight | 1.87 Pounds |
| Dimensions | 12.99 x 34.25 x 7.87 In |
| Edition | 9th Edition |
| Format | Paperback |
|---|---|
| Pages | 552 pages |
| Publisher | Mcgrawhill Sp |
| Published On | 2008-01-01 |
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