New Product Development
Format: Paperback
ISBN13: 9780471572268
Paperback|9780471572268
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Overview
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
| ISBN-13 | 9780471572268 |
|---|---|
| ISBN-10 | 0471572268 |
| Weight | 1.90 Pounds |
| Dimensions | 7.26 x 1.23 x 10.43 In |
| List Price | $58.00 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 368 pages |
| Publisher | Wiley |
| Published On | 1993-12-16 |
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Print on demand Trade paperback (US). Glued binding. 368 p. Portable MBA (Wiley).
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