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Overview
This text provides a unique cross-discipline approach to new product development. It looks at product development from all angles - research, design, engineering, marketing - and then, in turn, by management, purchasing, finance and quality personnel. It looks at the key stages and functions involved and discusses the contribution of each discipline, and points towards a means of encouraging effective co-operation.
| ISBN-13 | 9780750624275 |
|---|---|
| ISBN-10 | 0750624272 |
| Weight | 0.50 Pounds |
| Dimensions | 6.50 x 0.50 x 9.50 In |
| List Price | $39.95 |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 240 pages |
| Publisher | Butterworth-Heinemann |
| Published On | 1996-11-21 |
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