9780750644556

New Product Development Issues

Format: Paperback

ISBN13: 9780750644556

Paperback|9780750644556


Overview

A comprehensive and balanced overview of the product development process for third year undergraduates. In-depth international case studies are included along with recent research on current and emerging issues nd influences.

ISBN-13

9780750644556

ISBN-10

0750644559

List Price

$37.95

Edition

2nd Edition

Format

Paperback

Pages

256 pages

Publisher

Published On

2000-05-01



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