Overview

This workbook provides a structured framework through which companies can improve their new product development processs. Three sections include: a questionnaire to provide formal appraisal of past product development processes; two benchmarking comparisons between successful and failed products; and lastly, a number of case studies which highlight typical problems and show ways companies have found solutions which helped them achieve increased profitability.

ISBN-13

9780750649988

ISBN-10

0750649984

Weight

0.60 Pounds

Dimensions

6.00 x 0.50 x 9.00 In

List Price

$94.95

Format

Paperback

Language

English

Pages

140 pages

Publisher

CRC Press

Published On

2000-11-28



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