Overview

Designed for graduate-level courses in Marketing Research, Research Design and Data Analysis. This book provides an applications-oriented introduction to multivariate data analysis for the non-statistician, by focusing on the fundamental concepts that affect the use of specific techniques.

ISBN-13

9780130329295

ISBN-10

0130329290

Weight

3.97 Pounds

Dimensions

8.60 x 1.52 x 10.10 In

List Price

$223.20

Edition

6th Edition

Format

Hardcover

Language

English

Pages

928 pages

Publisher

Pearson College Div

Published On

2005-10-28



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