Overview

Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen/Parboteeah also covers the key topics of formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.

ISBN-13

9780324259902

ISBN-10

0324259905

Weight

3.40 Pounds

Dimensions

8.19 x 1.42 x 10.31 In

List Price

$323.00

Edition

3rd Edition

Format

Hardcover

Language

English

Pages

720 pages

Publisher

South-Western College Pub

Published On

2004-02-19



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