Multinational Management
Format: Hardcover
ISBN13: 9780324132854
Hardcover|9780324132854
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Overview
Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the key topics of: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.
| ISBN-13 | 9780324132854 |
|---|---|
| ISBN-10 | 0324132859 |
| Weight | 0.00 Pounds |
| Dimensions | 1.25 x 8.50 x 10.50 In |
| List Price | $95.95 |
| Edition | 2nd Edition |
| Format | Hardcover |
|---|---|
| Pages | 656 pages |
| Publisher | South-Western Pub |
| Published On | 2001-07-01 |
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