MM3 (with CourseMate Printed Access Card)
Format: Paperback
ISBN13: 9781133190608
Paperback|9781133190608
Out of Stock
Overview
Created by the continuous feedback of a "student-tested, faculty-approved" process, MM, 3E delivers a visually appealing, succinct print approach with tear-out reference cards for students and instructors, and online CourseMate study tools and interactive eBook. The MM, 3E book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes. MM, 3E provides a concise presentation of the core concepts and applications of contemporary marketing management with new coverage of the importance of social media as well as the impact of consumer behavior on successful marketing management.
| ISBN-13 | 9781133190608 |
|---|---|
| ISBN-10 | 113319060X |
| Weight | 1.33 Pounds |
| Dimensions | 8.75 x 0.50 x 11.00 In |
| List Price | $79.95 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 179 pages |
| Publisher | Cengage Learning |
| Published On | 2012-02-17 |
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