Mktg
Format: Paperback
ISBN13: 9780357929216
Paperback|9780357929216
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Overview
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.
| ISBN-13 | 9780357929216 |
|---|---|
| ISBN-10 | 0357929217 |
| Weight | 1.95 Pounds |
| Dimensions | 8.30 x 0.70 x 10.50 In |
| List Price | $100.00 |
| Edition | 14th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 496 pages |
| Publisher | Cengage Learning |
| Published On | 2024-01-24 |
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