Overview

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

ISBN-13

9780357929216

ISBN-10

0357929217

Weight

1.95 Pounds

Dimensions

8.30 x 0.70 x 10.50 In

List Price

$100.00

Edition

14th Edition

Format

Paperback

Language

English

Pages

496 pages

Publisher

Cengage Learning

Published On

2024-01-24



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