Mkt Scales Hndbk Comp Multi-It
Format: Hardcover
ISBN13: 9780324300833
Hardcover|9780324300833
Out of Stock
Overview
Focuses on the scales used in behavioral marketing research, providing a compilation of nearly 1,000 scales, covering the period from 1997 to 2002. Each scale is categorized by type. Analysis includes scale description, scale origin, samples of the use of the scales, reliability, validity, how the scale was administered, and more.
| ISBN-13 | 9780324300833 |
|---|---|
| ISBN-10 | 0324300832 |
| List Price | $189.95 |
| Format | Hardcover |
|---|---|
| Publisher | Amer Marketing Assn |
| Published On | 2006-01-01 |
View All Offers
Sort by:
Price
