For two-semester principles of economics courses.

An intuitive and grounded approach to economics 

Get students to think like economists using the latest policy and data while incorporating global issues. Microeconomics, 13th Edition builds on the foundation of the previous edition and retains a thorough and careful presentation of the principles of economics. The text emphasizes real-world applications, the development of critical-thinking skills, diagrams renowned for their pedagogy and clarity, and path-breaking technology. As a hallmark, features in the chapter openings and endings encourage students to think critically about a news article relating to the issue, demonstrating how thinking like an economist can bring a clearer perspective and deeper understanding of today's events.

Also available with MyLab Economics

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Note: You are purchasing a standalone product; MyLab Economics does not come packaged with this content. Students, if interested in purchasing this title with MyLab Economics, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.

If you would like to purchase both the physical text and MyLab Economics, search for:

0134890280 / 9780134890289 Microeconomics Plus MyLab Economics with Pearson eText -- Access Card Package, 13/e 

Package consists of:

• 0134744470 / 9780134744476 Microeconomics
  
• 0134789806 / 9780134789804 MyLab Economics with Pearson eText -- Standalone Access Card -- for Microeconomics