Merlin
Format: Paperback
ISBN13: 9780072946581
Paperback|9780072946581
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Overview
Presents a marketing simulation designed for use in principles of marketing, marketing management or the marketing strategy course. This title puts students into the role of marketing managers where they make the decisions needed to market the products of a small-marketing-oriented enterprise.
| ISBN-13 | 9780072946581 |
|---|---|
| ISBN-10 | 007294658X |
| Weight | 0.67 Pounds |
| Dimensions | 8.40 x 0.47 x 9.60 In |
| List Price | $82.67 |
| Edition | 1st Edition |
| Format | Paperback |
|---|---|
| Pages | 192 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2003-09-22 |
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[ No Hassle 30 Day Returns ] [ Edition: First ] Publisher: McGraw-Hill Higher Education Pub Date: 10...
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