Menu Pricing and Strategy
Format: Hardcover
ISBN13: 9780442006921
Hardcover|9780442006921
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Overview
This guide attempts to teach professional chefs and restauranteurs to use the menu as a potent tool for building clientele and increasing profits. The edition features the latest successful menu ideas, marketing philosophies, and pricing strategies, as well as explanations of signature-items and general strategies for improving operations. Information on marketing plans, internal marketing, acceptable sales, and the probability of choice has been expanded. Professionals will learn how to make sure their menus take into account all relevant aspects of demographics, type of service, type of food, and target market.
| ISBN-13 | 9780442006921 |
|---|---|
| ISBN-10 | 0442006926 |
| Weight | 2.45 Pounds |
| Dimensions | 0.75 x 8.50 x 11.00 In |
| List Price | $44.95 |
| Edition | 3rd Edition |
| Format | Hardcover |
|---|---|
| Pages | 224 pages |
| Publisher | Van Nostrand Reinhold |
| Published On | 1992-03-01 |
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Bonita
Santa Clarita, CA, USA
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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