Overview

"This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

ISBN-13

9780321011374

ISBN-10

0321011376

Weight

2.20 Pounds

Dimensions

7.25 x 0.75 x 9.13 In

List Price

$68.60

Edition

1st Edition

Format

Hardcover

Language

English

Pages

373 pages

Publisher

Allyn & Bacon

Published On

1999-10-13



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