
✨ Featured Offer
Used, Like New
$22.58
List Price: $18.95
🚚
See all 5 offers from $7.22 FREE standard delivery by: 29 Mar 2026
Overview
Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging.
This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to establish semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web.
This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to establish semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web.
| ISBN-13 | 9780719062056 |
|---|---|
| ISBN-10 | 0719062055 |
| Weight | 0.75 Pounds |
| Dimensions | 5.56 x 0.79 x 8.63 In |
| List Price | $18.95 |
| Edition | 2nd Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 256 pages |
| Publisher | Manchester University Press |
| Published On | 2002-04-04 |
View All Offers
Sort by:
Price
Condition
Seller
Seller Comments
Price
Used, Very Good
Seller details
Midtown Scholar Bookstore
Harrisburg, PA, USA
Very Good-Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark-NICE Sta...
Free delivery by: 29 Mar 2026
Used, Good
Seller details
BooksRun
Philadelphia, PA, USA
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the...
Free delivery by: 29 Mar 2026
Used, Good
Seller details
One Planet Books
Columbia, MO, USA
Ships in a BOX from Central Missouri! May not include working access code. Will not include dust j...
Free delivery by: 29 Mar 2026
Used, Good
Seller details
SurplusTextSeller
Columbia, MO, USA
Ships in a BOX from Central Missouri! May not include working access code. Will not include dust j...
Free delivery by: 29 Mar 2026
✨ Used, Like New
Seller details
One Planet Books
Columbia, MO, USA
Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it...
Free delivery by: 29 Mar 2026