Media Research Methods
Format: Hardcover
ISBN13: 9780333960943
Hardcover|9780333960943
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Overview
This text provides an accessible introduction and overview of research methods for studying media, communication and culture, drawing on both social science and humanities methodologies. The text covers the strengths, weaknesses, inherent assumptions and theoretical underpinnings of each methodology. It gives clear guidance, regarding how to use the methodologies and situates this in the context of critical evaluations of previously published research, thus encouraging students' development of skills in evaluating their own work and the work of others.
| ISBN-13 | 9780333960943 |
|---|---|
| ISBN-10 | 0333960947 |
| Weight | 1.35 Pounds |
| Dimensions | 5.98 x 0.81 x 9.02 In |
| List Price | $120.00 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Pages | xii, 286 pages |
| Publisher | Palgrave Macmillan |
| Published On | 2004-10-29 |
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