
Media Ethics
Format: Paperback
ISBN13: 9780205029044
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Overview
Media Ethics: Cases and Moral Reasoning, Ninth Editionchallenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.
This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.
| ISBN-13 | 9780205029044 |
|---|---|
| ISBN-10 | 0205029043 |
| Weight | 1.50 Pounds |
| Dimensions | 7.90 x 0.80 x 9.90 In |
| List Price | $150.00 |
| Edition | 9th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 336 pages |
| Publisher | Pearson |
| Published On | 2011-02-16 |
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