Marketing with PowerWeb
Format: Paperback
ISBN13: 9780072461282
Paperback|9780072461282
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Overview
Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an E-Commerce chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors.
| ISBN-13 | 9780072461282 |
|---|---|
| ISBN-10 | 0072461284 |
| Weight | 2.01 Pounds |
| Dimensions | 8.50 x 0.80 x 10.70 In |
| List Price | $156.67 |
| Edition | 3rd Edition |
| Format | Paperback |
|---|---|
| Pages | 640 pages |
| Publisher | McGraw-Hill/Irwin |
| Published On | 2000-10-13 |
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The text appears clean, the cover has light wear with a slight curl to the front outer edge. Quant...
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Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
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HPB-Red
Dallas, TX, USA
Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
Free delivery by: 04 Apr 2026