Overview

Pride/Ferrell's MARKETING, 21st Edition, offers an engaging approach to understanding marketing principles and practical applications through examples of the latest marketing trends including social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. Expanded coverage of important topics such as business markets, buying behavior, marketing channels, supply-chain management, retailing, personal selling and marketing analytics enhance your understanding of today's competitive business environment.

ISBN-13

9780357984260

ISBN-10

0357984269

Weight

3.26 Pounds

Dimensions

8.27 x 10.79 x 1.18 In

List Price

$237.00

Edition

21st Edition

Format

Paperback

Language

English

Pages

792 pages

Publisher

Cengage Learning

Published On

2024-01-24



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