Marketing
Format: Paperback
ISBN13: 9780073225692
Paperback|9780073225692
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Overview
Helps prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. This book presents the perspectives approach and concentrates on building customer equity.
| ISBN-13 | 9780073225692 |
|---|---|
| ISBN-10 | 007322569X |
| Weight | 2.82 Pounds |
| Dimensions | 8.50 x 1.00 x 10.50 In |
| List Price | $156.67 |
| Edition | 5th Edition |
| Format | Paperback |
|---|---|
| Publisher | Irwin Professional Pub |
| Published On | 2005-11-01 |
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TEXTSHUB
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Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships wi...
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A2ZBooks
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The text appears clean, the cover has light soiling, otherwise in very nice condition. Quantity Avai...
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