Marketing
Format: Paperback
ISBN13: 9780071108119
Paperback|9780071108119
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Overview
The fifth edition of this text offers the latest coverage, quality professor supplements, and an interactive student web tool. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills.
| ISBN-13 | 9780071108119 |
|---|---|
| ISBN-10 | 0071108114 |
| Weight | 1.10 Pounds |
| Dimensions | 8.60 x 0.70 x 10.80 In |
| List Price | $62.24 |
| Edition | 5th Edition |
| Format | Paperback |
|---|---|
| Publisher | McGraw-Hill Education |
| Published On | 2005-12-01 |
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