Marketing
Format: Paperback
ISBN13: 9781111526191
Paperback|9781111526191
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Overview
Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. MARKETING, 16E includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.
| ISBN-13 | 9781111526191 |
|---|---|
| ISBN-10 | 1111526192 |
| Weight | 3.17 Pounds |
| Dimensions | 8.50 x 1.25 x 11.00 In |
| List Price | $233.33 |
| Edition | 16th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 800 pages |
| Publisher | South-Western College Cengage Learning |
| Published On | 2011-01-12 |
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