Overview

Written by the text's authors, this printed supplement helps students to review and integrate key marketing concepts. The guide contains questions different from those in the online study aids and e-Study CD, and includes chapter outlines as well as matching, true/false, multiple-choice, and abbreviated case sample test items with answers.

ISBN-13

9780618474479

ISBN-10

0618474471

Weight

1.15 Pounds

Dimensions

11.00 x 8.50 x 0.50 In

List Price

$76.67

Edition

13th Edition

Format

Paperback

Language

English

Pages

336 pages

Publisher

South-Western College Pub

Published On

2005-04-07



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