Marketing
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ISBN13: 9780618474455
|9780618474455
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Overview
Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text.
| ISBN-13 | 9780618474455 |
|---|---|
| ISBN-10 | 0618474455 |
| Weight | 3.85 Pounds |
| Dimensions | 8.50 x 1.25 x 11.00 In |
| List Price | $152.67 |
| Edition | 13th Edition |
| Format | - |
|---|---|
| Language | English |
| Pages | 736 pages |
| Publisher | South-Western College Pub |
| Published On | 2004-12-06 |
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