Overview

To maximise this publications core strengths, the authors have included revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies.

ISBN-13

9780618192427

ISBN-10

0618192425

List Price

$77.67

Edition

12th Edition

Format

-

Pages

752 pages

Publisher

Houghton Mifflin

Published On

2002-03-01



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A2ZBooks
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Loose leaf book comes in a binder. the cover page is missing Quantity Available: 1. Shipped Weight: ...
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HPB-Red
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Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
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HPB-Red
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Dallas, TX, USA

Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
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Used, Good
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HPB-Red
★★★★★

Dallas, TX, USA

Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
$33.30

 Free delivery by: 28 Mar 2026


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