Overview

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they'll need to succeed in today's competitive business environment. MARKETING 2010 includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.
ISBN-13

9780547167473

ISBN-10

0547167474

Weight

3.60 Pounds

Dimensions

8.75 x 1.00 x 11.25 In

List Price

$315.00

Edition

15th Edition

Format

Hardcover

Language

English

Pages

240 pages

Publisher

South-Western College Pub

Published On

2008-12-29


View All Offers

Sort by:

Condition
Seller
Seller Comments
Price
✨ Used, Good
Seller details
Hawking Books
★★★★★

Edgewood, TX, USA

Meets the good condition guidelines. Worn corners, boards showing. Has wear.
$10.72

 Free delivery by: 28 Mar 2026

Used, Good
Seller details
HPB-Red
★★★★★

Dallas, TX, USA

Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
$11.45

 Free delivery by: 28 Mar 2026

Used, Good
Seller details
HPB-Red
★★★★★

Dallas, TX, USA

Connecting readers with great books since 1972! Used textbooks may not include companion materials s...
$11.70

 Free delivery by: 28 Mar 2026


Bookstores.com relies on cookies to improve your experience.