Marketing
Format: Paperback
ISBN13: 9780618799633
Paperback|9780618799633
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Overview
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives. The latest edition features current data and examples, new advertisements and photos, and a new design that lends a contemporary look and feel to the text. A range of electronic tools--from premium online study content to the GoVenture entrepreneur simulation--support students as they work toward mastery of marketing principles and applications.
| ISBN-13 | 9780618799633 |
|---|---|
| ISBN-10 | 061879963X |
| Weight | 3.35 Pounds |
| Dimensions | 8.50 x 1.00 x 10.75 In |
| List Price | $249.33 |
| Edition | 14th Edition |
| Format | Paperback |
|---|---|
| Language | English |
| Pages | 244 pages |
| Publisher | South-Western College Pub |
| Published On | 2007-01-29 |
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Bonita
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Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Free delivery by: 30 Mar 2026