Overview

To maximize this publication's core strengths, the authors have included revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies.

ISBN-13

9780618192434

ISBN-10

0618192433

Weight

3.99 Pounds

Dimensions

8.82 x 1.14 x 11.14 In

List Price

$131.47

Edition

12th Edition

Format

Hardcover

Language

English

Pages

768 pages

Publisher

South-Western College Pub

Published On

2002-03-07



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Used, Good
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A2ZBooks
★★★★★

Burgin, Ky, USA

Has some markings and highlight. Has minor shelf and corner wear. Binding is in very good conditio...
$56.47

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Used, Very Good
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A2ZBooks
★★★★★

Burgin, Ky, USA

The text is clean, the cover has a small lower front corner bump, otherwise very little wear. Quan...
$60.67

 Free delivery by: 31 Mar 2026


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