Marketing
Format: Hardcover
ISBN13: 9781572591448
Hardcover|9781572591448
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Overview
This introductory text includes modern areas in marketing, such as environmental scanning and analysis, market research and analysis, integrated marketing communication, and relationship building. Concepts like modular corporations, virtual corporations, and customer-value package are emphasized.
| ISBN-13 | 9781572591448 |
|---|---|
| ISBN-10 | 1572591447 |
| Weight | 4.18 Pounds |
| Dimensions | 8.82 x 1.31 x 11.24 In |
| List Price | $106.13 |
| Edition | 1st Edition |
| Format | Hardcover |
|---|---|
| Language | English |
| Pages | 768 pages |
| Publisher | Worth Publishers |
| Published On | 1996-12-15 |
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